The Spit of a People
This commercial for the Czech National Museum made this week's Top 5 at AdForum.com, and for good reason. The commercials that make these lists are usually less than thrilling, but this pleasant surprise deserves mention.
The Munich Agreement is now officially on display at the Czech National Museum. It was settled upon at a conference in Munich attended by the leaders of Germany, France, Britain, and Italy in 1938. The Agreement addressed Hitler's territorial dispute over Czech border lands and Hitler, Mussolini, Chamberlain, and Daladier signed off allowing Nazi Germany to annex Czechoslovakia's Sudetenland.
Czechoslovakia was not invited to the conference, and thus had no say in the decision. They lost their borderlands, strategic defense posts, and their military alliance with France was dishonored. In light of this, most Czechs refer to the Munich Agreement as the Munich Dictate or Munich Betrayal.
This commercial was created for the museum by the agency Euro RSCG Prague, produced by Armada Films, written by Eda Kauba and Filip Kukla, and directed by Jakub Hussar. Kudos to everyone involved.
19 November 2008
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