As much as I love the internet, I'm not about to give up on print, or declare its death. It may be true that print news giants are shrinking, but print is nowhere near dead.

LA Weekly's Long Live Print campaign is pretty hot. And by the same agency who did all their 'Blank Blankly' stuff, Ignited LA.

I love this.

Especially coming from a weekly paper. It may be the case that no one is interested in daily print news anymore, (at least I'm not), but the weekly is a different beast. Of course I can hop on the internet at any time and get the news and opinion articles on any news item from any point of view. But I still read my local weekly wherever I happen to be living. Why? Because it's the best way to get local voices and opinion on stuff and things. The items they choose to run are as relevant as what they choose to say about them. Not only that, they can distill the news of the week with, well, a week's perspective.

Long Live Print couldn't come at a better time. The heat of a market in near free fall might burn a little too hot for poor paper, but if there was ever a time to reassert the power of the medium, now is it.

This is kind of funny, I guess. Unfortunately the analogy seems... off. If horses are now for the select riding population, what does that say about the reader of the weekly paper? Are we some kind of landowning elite?

And this is just strange. Command P? If the battle of print news is raging against the internet, is appealing to mass knowledge of how to print a page helpful?

In any case, it's a good campaign, and the Ink Bleeds piece is just touching. Really touching.