A Letter to Kashi

Dear Kashi Seven Whole Grains Company,

I should start by saying I ADORE your Cinnamon Harvest organic shredded wheat cereal. I can eat a whole box with a half gallon of whole organic milk in one sitting, no joke.

I can appreciate that Cinnamon Harvest has only four delicious ingredients: organic whole grain wheat, organic evaporated cane juice, organic cinnamon, and natural cinnamon flavor.

As much as I love your consistent brand promise of all things healthy-happy-hippie, there is a grave quality control issue with Cinnamon Harvest in particular I feel I must bring to your attention. In each 17.5-ounce box, there remains at the bottom anywhere from 2 to 5 ounces of pure shred. Now, I do understand the cereal is called shredded wheat, but I enjoy the conventional neat little squares.

According to the packaging, one serving is one cup and there are approximately nine servings per box. Unfortunately, one or two of those servings are always wheat dust! I've tried making the most of it by concocting a Cinnamon Harvest porridge of sorts with the wheat dust but it just isn't the same. In an effort not to be wasteful I even tried sprinkling this leftover wheat dust on other Kashi cereals to bring that extra cinnamon pizazz, but that doesn't really work very well either.

I understand the little biscuits don't hold up as well during shipping thanks to your thoughtful elimination of common bonding agents such as corn syrup or gelatin. Perhaps there is a healthy organic alternative bonding agent? Perhaps if instead of organic evaporated cane juice you used organic non-evaporated cane juice the little squares could be stickier and stay square. Surely you want your loyal consumers to get the fullest possible enjoyment out of each box of Cinnamon Harvest?

I'm afraid if I keep getting shafted by one bowl per box I will have to stop purchasing Cinnamon Harvest except every fourth week when they are on sale 2 for $5. This would be very disappointing. Please help!!!

Sincerely,

Kristen the Kashi Lover

24 July 2009